New Product Development

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New Product Development at Rajhans Corporation

In today’s rapidly evolving industrial landscape, the ability to develop new products efficiently and effectively is crucial for maintaining a competitive edge. Rajhans Corporation, with over 35 years of experience, has mastered the art and science of New Product Development (NPD). Our commitment to innovation, quality, and customer satisfaction drives our NPD process, allowing us to consistently deliver products that meet the diverse needs of our global clientele.

The NPD Process at Rajhans Corporation

New Product Development (NPD) for engineering products involves a structured process from idea generation to market launch. The aim is to ensure product functionality, manufacturability, compliance, and customer satisfaction. Here is a typical step-by-step NPD process tailored for engineering products:

1. Ideation / Innovation

  • Sources: Customer's Application Analysis, Product Manufacturing Feasibility, Manufacturing Process Design, R&D, Innovation Workshops.
  • Tools: TRIZ, Benchmarking, SWOT Analysis.
  • Goal: Capture innovative ideas with engineering feasibility.

    • 2. Feasibility Study & Concept Development

  • Technical Feasibility: Can the product be made with existing technology and capabilities?
  • Financial Feasibility: Cost Estimation as Raw Material Costs, Process Costs (labor, energy, equipment), and Other related expenses like Tooling, Quality Control, and Overhead.
  • Deliverable: Feasible Product Concepts with Performance Targets.

    • 3. Design & Development (Preliminary Design) Engineering Activities:

  • Design Preparation
  • CAD Modeling (3D design)
  • Preliminary BOM Creation
  • Tolerance Analysis
  • Tools: SolidWorks, AutoCAD, CATIA, ANSYS.
  • Reviews: Design FMEA, Process FMEA, Control Plan, Risk Analysis, Design review meetings.

    • 4. Prototyping & Simulation Rapid Prototyping:

  • Prototype Tooling, 3D Printing, Machining Operations, or Mock-ups.
  • CAE Analysis: Structural, Thermal, Flow, Fatigue simulation.
  • Testing: Initial Product & Functional Inspection and Testing Against Designed Process.

    • 5. Final Design For Production Tooling Development :

  • Release of final drawings, updated BOM, and specs.
  • DFM/DFA: Design for manufacturability and assembly.
  • Tooling: Mold/die design and development, fixture design.
  • Supplier involvement: Material selection, capability assessment.

    • 6. Pilot Production & Validation (PPAP/FAI) Sample Production:

  • Low-volume build to validate the process.
  • Process Validation: PPAP (Production Part Approval Process), FAI (First Article Inspection), CPK studies.
  • Quality Control: Inspection plans, gauge R&R, dimensional reports.

    • 7. Pre-Launch & Industrialization Process Finalization:

  • SOP, routing, cycle times, capacity planning.
  • Training: Operator and QC training, safety instructions.
  • ERP integration: Material and production master updates.
  • Approval: Customer approval (if applicable).

    • 8. Product Launch Ramp-up:

  • Gradual increase to full production.
  • Market Entry: Marketing, sales, logistics coordination.
  • Support: Technical manuals, installation support, customer feedback mechanism.

    • 9. Post-Launch Support & Continuous Improvement Feedback collection:

  • From end-users and internal teams.
  • Field Failures: Root cause analysis and CAPA.
  • Product Updates: Design modifications based on performance and cost improvements.
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